How to Write Proposals

A good proposal has to point out an opportunity that has not yet been noticed. Or it has to prove that a problem can be solved better with you on board than without you.

Write on a 10th-grade level. Get rid of unprovable claims. Use headings that help scanning.

Be specific: “A 50-page instructional manual” packs more punch than “education and training.”

Use a 3-column grid to create summary sheet. On each row, list a need, your solution, and a space for comment.

Win or lose, find out why. Win-Reviews clarify expectations. Loss-Reviews identify missteps. Ask specific questions. “Did we miss a specific target?” Not “Why did we lose?”

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