A Simple Message Aids Persuasion
If consumers will only skim an ad, you have to make it memorable at a glance. So, the manner of delivery is just as important as the content.
The same is true of the news. Busy people need to get an instant understanding seeing 60 seconds of TV. Not much can be conveyed in 60 seconds, but the simplicity of the message helps them absorb whatever they are able to see.
Let's apply this rule to recruiting.
A Recruiter has only seconds to get someone to decide to speak to her. So, she has to make her message simple enough to allow an uninterested party to absorb it immediately and act.
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