Identify A Candidate's Acceptance Criteria
Before an interview, ask the candidate to list and grade her decision criteria.
This will help you see if your job is a fit. It also allows you to feature areas of the job that will interest her.
If she likes rapid promotion, identify the average and the quickest times in which any new hire has been promoted in the last two years.
If she wants learning, give her a list of the resources and mechanisms you have for learning.
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