Wall Street Journal: How do you choose people to work at your company?
Eric Schmidt: The principle that Google operates under is to hire very, very strong-willed, sort of driven people. Management is very, very thoroughly vetted. They want to change the world.
When we recruit people, we make the managers write an essay on how they're going to add value to Google. It's very hard to write an essay for a job that you haven't been offered yet. And the programmers do programmer tests; the marketing people do marketing tests; the salespeople have to do a sales pitch to the salespeople! Can you imagine?!