Dell 3: Dell's Personality

Michael Dell does not lead by force of personality. He doesn't have the tough-guy charisma of Jack Welch or the folksy charm of Sam Walton. Vanilla and square is what he calls himself and in his firm no one gets to be a star.

Dell, for instance, often pairs execs to run an important business. That way, they work together, checking each others' weaknesses and sharing the blame when something goes wrong. It's called "two-in-a-box, a no-name management team.

See Dell 1 for links.

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