Fishin' For Souls: Headhuntress Goes Straight

Transit ads in west-end bus shelters that have displayed sexy lingerie and the world's tightest jeans now feature a different invitation: come to church.

"We are not selling a product," says Rev. Cheri Di Novo, the driven, plain-speaking former executive head hunter turned minister. "It is a welcoming gesture."

She's blunt about misdemeanours in her youth and her discomfort when she walked into a church for the first time as an adult, one who owned her own executive placement firm, was married and had two children. "I thought I'd be the first to be judged. I did drugs, I'd slept around. What church would want me?

The Toronto Star

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