Hard Power, Soft Power and Candidate Control

Hard power (America's favourite) is the use of bribes and punishments to get others to do what they don't want to do.

Soft power (Canada's favourite) is the use of seductive communication to make them want to do what you want them to.

Both are valid tools but soft power is better because if the target adopts your goals without any ulterior motive, you don't have to monitor his behaviour so closely.

Jason, at Recruiting.com tells me that knowing how to use hard power and soft power with candidates is one of a recruiter's essential skills. I've challenged him to supply the details; he says he will. Will update you when they arrive.

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