The Future Of NewspapersAntonia Zerbisias was an eye-opener for me.
She says that young people will spend lots of
money on technology, like cellphones,
but they won't pay for content.
And this puts newspapers that charge for content in trouble.
Because bloggers won't link to papers that require subscriptions. And the fewer links a paper gets, the less hits it gets on Google.
- That's why it's not only good to give away the content; it's also wise to have blogs...
For example, every day, I gather a lot more information than I can possibly fit into this space.
Why not amortize that work over more platforms, and use it to drive traffic to our website and generate more advertising?