The Lessons of David Axelrod
- David Axelrod is Obama's campaign manager
- his campaigns don't focus on issues but on the candidate’s life
- he wants to portray the candidate as having a leader's personality
- a job hunter can do the same in an interview
- she should have clear ideas about how her job is done
- but she can also tell a story about her life and focus on moments
in her history that define her as the person she wants to be
- while the image you project may be edited,
to be convincing it has to be based in reality
- Axelrod's campaigns are upbeat
- they contain a message of idealism and optimism moderated by pragmatism
- he believes that the promise of the future, where you're going,
trumps a focus on the past
- he also believes that a candidate should focus on strategic issues,
not just the needs of the moment
- he fends off critics by stressing the flip side of Obama's alleged flaws.
- lack of a rigid ideological position is seen as independence
- a lack of combativenes becomes bipartisanship
Reference: New York Times.
No comments:
Post a Comment